When to Use LinkedIn Sponsored Content ads They are available in several LinkedIn ad formats, including text, image, link, and video. LinkedIn Sponsored Content ads are essentially interactive promoted posts that can be boosted with likes, comments, and shares. Where LinkedIn Sponsored Content ads appearīoth types of LinkedIn Sponsored Content ads show up in users’ LinkedIn feeds, mixed in with the content they’ve curated with their own activity. This LinkedIn ad format lets you test content without creating posts on your LinkedIn page. There’s also a variation of this ad type called LinkedIn Direct Sponsored Content. Sponsored content ads let you promote a piece of content that you already have on your LinkedIn company page to targeted LinkedIn users outside of your visitors and followers. Sponsored content ads are one of the more popular types of LinkedIn ads. LinkedIn Sponsored Content What are LinkedIn Sponsored Content ads Keep reading for everything you need to know to master: This post gives you the rundown on the types of LinkedIn ads available, where they show up, when to use them, and examples of how they appear.
But it’s not always easy to determine which LinkedIn ad format will help meet a campaign’s objectives. LinkedIn continues to grow its advertising options to provide marketers with new and better ways to reach leads. With over 630 million users and nearly half of those users logging in monthly, LinkedIn has become an exciting playground for marketers.
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